The Importance of Professional Website Design for the Travel and Tourism Industry

Campground website design

When businesses are in the travel and tourism industry, they tend to utilize the services of professional website designers. This is due to the fact that these need to be the best tourism websites possible. Furthermore, the best tourism websites need to function optimally across multiple platforms, which includes desktop computers, laptops, and mobile devices.


Smartphone users, for example, are able to learn about new companies and products by conducting mobile research. It’s been demonstrated that approximately 30% of these searches are for specific locations. This might include local bed and breakfast accommodations as well as other types of travel and tourism websites. If these individuals are looking for an RV park, for example, they want to ensure that these locales have all of the amenities they expect.

Google’s 2015 data showed that 51% of smartphone users are introduced to new businesses when using this device alone. Outbrain also conducted a study that compared Internet search habits with social media activity. According to the results, Internet search is the top traffic driver to content rich sites. In fact, search was 300% more effective than social media. Given that so many social media users also post comments along with photographs of their trips, this is noteworthy.

Before making travel arrangements, many individuals will ask friends, family, and colleagues for recommendations. Prior to making a purchase, however, such as booking reservations at a specific bed and breakfast or campgrounds, between 80% and 90% of potential customers will read online reviews. When these online reviews have positive commentary from prior guests, it’s likely that this will encourage them to finalize their reservations.

When websites are have unique content, it can drive a considerable amount of traffic to those sites. This is particularly the case when this content is also based on search engine optimization (SEO).
NewsCred found that 57% of B2B marketers report SEO has the most significant impact on generating leads. In addition, recent figures demonstrate that 75% of search traffic is driven by SEO.

These are just a few of the reasons why SEO has a higher close rate than direct mail and print advertising. While print advertising and direct mail have a 1.7% close rate, SEO has a 14.6% close rate. This constitutes more than a ten percent difference. Inbound leads for SEO are also less expensive than outbound leads. SEO’s inbound leads, according to recent data, cost 61% less than outbound leads.

When a business want to have the best tourism websites, they need to work with a website design and marketing company that specializes in this industry. In addition to ensuring that these websites are fully accessible on multiple devices, they will also provide SEO rich content and other marketing services.

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